_A7R4545_PP_16to9ratio_4K-5

(pocus)

A Wearable Device For Your Brain Health

Client  Watson & Company
Services  Industrial Design / BI Design / Photography
Year  2020

Pocus is a neuromodulation device invented and manufactured by a South Korean electroceuticals startup, Watson & Company. It is a compact wearable device that passes 1mA of electricity to the brain. Working primarily in the frontal lobe, the electricity stimulates brain cells which leads to activating overall brain functions. Electrical stimulation of the brain is a method that has been practiced since 100 years ago and has been used more and more through scientific developments in recent years.

RS_Camera2Pocus_Redshift_Scene_16-3-IncreasedCoCMy_Render_Setting6000x3375_multipass_i1_Best
_A7R4538_PP_16to9ratio_CleanBG_4K

Mild Electrical Stimulation

When the device is worn on the forehead, electrical stimulation enters through the frontal lobes on both sides. Approximately 1mA of electricity stimulates the head for 30 minutes, promoting the activation of the frontal lobe. Unlike other medical devices, Pocus has very little side effects because the amount of electricity flowing into the brain is minimal. Only a mild discomfort such as a headache or stinging.

_A7R4556_PP_CleanBG_4K
_A7R4533_PP_CleanBG_4K
RS_CameraPocus_Redshift_Scene_17_TopDownView-BetterSampling-UVEditMy_Render_Setting6000x4500_multipass_4K
RS_Camera2Pocus_Redshift_Scene_17_TopDownView-BetterSampling-UVEditMy_Render_Setting6000x4500_multipass_i1
RS_Camera3Pocus_Redshift_Scene_Cam3My_Render_Setting6000x4500_multipass_i4-2

Cozy Pillow-like Form-Language With A Stylish Neon Color Accent

(acasso)'s goal was to design a medical-grade product that looks more inviting and comfortable than the conventional counterparts used in hospitals. Most of the medical devices are somewhat viewed as intimidating to many people due to their cold, metallic, and gloss-finished aesthetics that is purposely adopted to emphasize their technical performance. Pocus's main audience is those who want to experience a similar efficacy at their home without visiting a medical facility.

Pocus's subtly bloated matt finished frontal housing resembles a cozy pillow. This warm and friendly-looking design-language is adopted with the intention of reducing the psychological burden of users when using a neuromodulation device. Pocus is offered in two different colors, and the difference is the accent color on the strap. For the consumer version, a neon-yellow accent is applied to the rim of the strap. For the corporate version, all gray for a professional-look.

_A7R4585_PP_4K_Latest3
_A7R4566-2_PP_4K_ReCropped_LessBlue3
RS_Camera5Pocus_Redshift_Scene_17_TopDownView-BetterSampling-UVEdit_Cam5-Snap1My_Render_Setting6000x4500_multipass_4K
RS_Camera5Pocus_Redshift_Scene_17_TopDownView-BetterSampling-UVEdit_Cam5-Snap2My_Render_Setting6000x4500_multipass_4K

Hydrogel pads are used for better electrical conductivity. The pads are easily attached to the product by magnetic snaps.

RS_Camera4Pocus_Redshift_Scene_17_TopDownView-BetterSampling-UVEdit_Cam4My_Render_Setting6000x4500_multipass
RS_Camera5Pocus_Redshift_Scene_17_TopDownView-BetterSampling-UVEdit_Cam5My_Render_Setting6000x4500_multipass
RS_Camera6Pocus_Redshift_Scene_17_TopDownView-BetterSampling-UVEdit_Cam6My_Render_Setting6000x4500_multipass-3
Pocus_24_4K
Pocus_26_4K-2
thestrap
_A7R4311

Selected Works

Sterra Water PurifierProduct Design

Cafe Server BotProduct Design

Hydragun MiniProduct Design

GEO SportwatchProduct Design

OrosProduct Design

X-PressProduct Design

Mouse-1Product Design

HeimdallProduct Design

PairProduct Design

ForceProduct Design

GraphConcept Design

ES-OneConcept Design

Olive Smart EarProduct Rendering

PolatapProduct Development

ETVProduct Design / Mechanical Engineering

 © 2021 (acasso)

 © 2021 (acasso)