_A7R4618_PP_16to9ratio_4K

(force)

Deep Tissue Massage Therapy Gun

Client  Kraftgun
Services  Industrial Design / Packaging Design / Photography
Year  2020

Kraftgun has approached (acasso) in early 2019, asking us to design a new product that succeeds the already top-selling Kraftgun massage gun. It took more than a year to perfect the new product's design and performance while avoiding the infringement of multiple design patents registered by the major seller. (acasso) has suggested the name 'Force', which intuitively describes the massage gun's high stall-force that stands out from its competitors. Kraftgun is one of the most powerful massage guns currently available due to its high torque BLDC motor. Our mission was to develop and apply a relevant design language that emphasizes the masculine character of the brand to its latest product.

_A7R4612_PP_Cropped
_A7R4700_PP_4K
_A7R4669-Jake_Modified_02_PP_4K
_A7R4652-3_PP_Cropped
_A7R4649_PP_4K
_A7R4674_PP_4K
_A7R4630_PP_4K
thestrap
RS_Camera5KGForce_New_Redshift_05-3_SubtleVersion3-NoPedestal_02My_Render_Setting5000x3750_multipass_PP_4to5

Coherent Design Language

The rounded square shape is the main design element that is applied throughout the massage gun's industrial design. The shape symbolizes the dual presence of boldness and softness in the design that represents the Force’s durability and ergonomics. The sharp edge detail that comes after the smooth curvature expresses the “chic masculinity”.

RS_Camera7KGForce_New_Redshift_05-3_SubtleVersion5My_Render_Setting7000x5250_multipass_PP_7K_4K
RS_Camera6KGForce_New_Redshift_05-3_SubtleVersion4-NoPedestalJake’s_KG_Setting16000x4500_multipass_PP
RS_Camera10KGForce_New_Redshift_05-3_SubtleVersion4-NoPedestal-CloseUpMy_Render_Setting7000x5250_multipass_PP_JPG
RS_Camera10KGForce_New_Redshift_05-3_SubtleVersion4-NoPedestal-CloseUpMy_Render_Setting7000x5250_multipass_PP_InternalReveal_Large_CloseUp

Visible Performance

Force has a dark-tinted translucent polycarbonate motor cover which showcases the dynamic movement of the powerful brushless 24V motor inside. It was inspired by the transparent engine covers of exotic Italian super cars which are intended for showing off their class-leading performance.

20201211 Kraftgun2.362_PP_3K_02
202012124 Kraftgun2_ button.22_PP_3K_02
_A7R4727_PP_Cropped_4K
_A7R4726_PP_4K_DustRemoved
_A7R4913_PP_Cropped

Selected Works

OrosProduct Design

X-PressProduct Design

Mouse-1Product Design

HeimdallProduct Design

PairProduct Design

PocusProduct Design

GraphConcept Design

ES-OneConcept Design

Olive Smart EarProduct Rendering

PolatapProduct Development

ETVProduct Design / Mechanical Engineering

 © 2021 (acasso)

 © 2021 (acasso)